frenchbydesignblog

Exploring French brands through advertising, identity, and visual culture

Louis Vuitton’s monogram pattern is among the few patterns that are recognized by audiences worldwide as…

Citroën’s double-chevron logo represents one of the simplest examples of visual identity derived from a company’s…

Throughout its existence, Air France has utilized advertising posters to provide more than just information regarding…

Chanel No. 5 demonstrates how minimalism may result in a very recognizable identity. Launched in 1921,…

The L’Oréal Paris slogan “Because I’m Worth It” is an illustration of how a small group…